Undergraduate Catalog 2012-2013

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Programs of Study
Introduction
Guiding Principles
Accreditations
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International Undergraduate Student Admissions
Tuition and Fees
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Student Services
Activities and Organizations
Academic Policies
Academic Programs
Core Curriculum
Colleges and Majors
The University System of Georgia
Georgia College Administration and Faculty
Academic Calendars
Campus Directory
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- AFST - African Studies
- ANTH - Anthropology
- ARED - Art Education
- ARTS - Arts
- ASTR - Astronomy
- BCOM - Business Communications
- BIDS Bus Interdisciplinary Studies
- BIOL - Biology
- BLST - Black Studies
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- COMM - Speech Communications
- CRJU - Criminal Justice
- CSCI - Computer Science
- DANC - Dance
- ECON - Economics
- EDEC - Early Childhood Education
- EDEX - Special Education
- EDFS - Foundations and Secondary
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDUC - Education
- ENGL - English
- ENSC - Environmental Sciences
- ESLG - English as a Second Language
- FINC - Finance
- FREN - French
- GC1Y - GC First Year
- GC2Y - GC Second Year
- GCSU - Student Success
- GEOG - Geography
- GEOL - Geology
- GRMN - German
- HEAT - Hlth EducationAthl Training
- HEEX - Exercise Science
- HIST - History
- HLTH - Health
- HSCA - Health Science Adult
- HSCM - Music Therapy Health Sciences
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- INST - International Studies
- ISCI - Integrated Science
- ITAL - Italian
- KINS - Kinesiology
- LEAD - Leadership
- LENB - Legal Environment of Business
- LING - Linguistics
- MAED - Mathematics Education
- MATH - Mathematics
- MFLG - Modern Foreign Language
- MGMT - Management
- MKTG - Marketing
  - 3000
  - 4000
- MOVT - Movement
- MSCI - Military Science
- MSCM - Mass Communication
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHED - Physical Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- READ - Reading-LSS
- RELI - Religion
- RETP - Pre-Engineering
- RGTE - Regents Test English
- RGTR - Regents Test Reading
- RHET - Rhetoric
- SOCI - Sociology
- SPAN - Spanish
- THEA - Theatre
- WELL - Wellness
- WMST Womens Studies

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MKTG 4176 Services Marketing

Prerequisites: "C" or better in MKTG 3161 and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Credits

3