MSCM - Mass Communication

An introductory overview of Mass Communication programs and the college experience. This course is repeatable for credit and does not count towards the total hours required for graduation.

The study of the structure and function of the mass media. This course is non-repeatable for credit.

Prerequisite: ENGL 1102. The study of news writing from the standpoint of style, structure, and readability. This course is non-repeatable for credit.

Prerequisite: Permission of instructor. Participation in pre-approved on-campus media environment. This course is repeatable for credit.

Prerequisite MSCM 2200. Examination of the First Amendment, libel, slander, invasion of privacy, and copyright. Legal considerations in reporting on judicial and governmental activities.

Prerequisite MSCM 2200. An examination of the major developments in the history of American journalism.

Prerequisite MSCM 2200. The study of journalistic aspects of public opinion and propaganda; the impact of mass media on the formation of public opinion; techniques of polling and testing public opinion.

Prerequisite MSCM 2200. The study of cooperative journalism from an international perspective.

The study of photography for the mass media, including its history, aesthetics, and ethics.

The study of color photography for the mass media, including electronic imaging.

Prerequisite: MSCM 2200. This course will introduce students to the theoretical principles and key research methods used in qualitative and quantitative mass communication research. Emphasis is placed on the development of skills in conducting research, data analysis, report writing and critically evaluating research.

Prerequisites: MSCM major and MSCM 3309. The study and application of basic broadcast and electronic media concepts and theories. This course is equivalent to MSCM 3310.

Prerequisites: MSCM 2204 and completion of MSCM 3309. The study and application of audio concepts and theories. This course is equivalent to MSCM 3312.

Prerequisite MSCM 2200. An examination of new technologies in the field of mass communication with emphasis on their impact on the individual, industry, and society.

Prerequisite: MSCM 3311. The study and application of visual communication concepts and theories. This course is equivalent MSCM 3314. Additional special course fee required; see semester course schedule for amount.

Prerequisite MSCM 2200. The study and application of print media layout and design.

Prerequisites: MSCM 2200 and permission of instructor. An examination of the management techniques in the media industry, including a review of trends in the organization of media industries and management roles in the industry.

Prerequisite: MSCM 3319 or permission of the instructor. The practice and study of newspaper editing, headline writing, page makeup and design, and theory and editing copy for use on radio and television.

Prerequisites: MSCM 3322, MSCM 2200, or permission of the instructor. The study of research and writing journalistic feature articles for publication in newspapers, magazines, and other media.

Prerequisites: MSCM 2200 or permission of instructor. Review of the contribution made by advertising to the United States economy and of advertising principles and practices as applied to mass media.

Prerequisites: MSCM 3330 or permission of instructor. The study of creative process and production of copy for various media: print, broadcasting, direct mail, and billboards. This course is equivalent to MSCM 3334.

Prerequisites: MSCM 3330 or permission of instructor. The study of procedures for developing objectives and selling media space and time: strategy, training, and preparation.

Prerequisites: MSCM 2200 or permission of instructor. A study of research, theory, and techniques: strategic planning and management of public relations, including law, ethics, and professionalism. This course is non-repeatable for credit.

Prerequisites: MSCM 2204, MSCM 3340, or permission of instructor. The study of public relations tools and the production of public relations materials. This course is non-repeatable for credit.

Prerequisites: MSCM 2200 and permission of instructor. A study of the planning of events to reach specific audiences and meet organizational goals in public relations, including an examination of past successful event planning as well as the design of procedures to implement a public relations event. This course is non-repeatable for credit.

Prerequisite: Senior status and a minimum of four MSCM courses. Capstone course, generally taken during the senior year, containing substantial service-learning and research components related to media issues, and requiring students to compile a reflective portfolio of their work.

Prerequisite: Senior status and a minimum of four MSCM courses. This course will expose students to the career search process and opportunities in Mass Communication, portfolio and resume development, and interviewing techniques.

Prerequisites: MSCM 3314 or permission of instructor. Practical course in the production of a local news program. This course is repeatable for credit. Additional special course fee required; see semester course schedule foramount.

Prerequisites: MSCM 3315 or permission of instructor. The study and application of convergent broadcast and electronic media concepts and theories. Additional special course fee required; see semester course schedule for amount.

Prerequisites: MSCM 3326, MSCM 2200, or permission of the instructor. A study of covering the news beat of local government and community journalism.

Prerequisites: MSCM 3332, 3331, or permission of instructor. The study of the application of advertising principles and practices to the preparation of an advertising portfolio.

Prerequisites: MSCM 3340 or permission of instructor. The study of public relations strategies and case histories. Design of public relations programs for selected clients.

Prerequisites: MSCM 3342, 4442, or permission of instructor. The study of public relations strategies and case histories. Design of public relations programs for selected clients.

Prerequisite: Department chairperson's approval. Tutorial investigation of a topic of special interest. This course is repeatable for credit.

Topics of special interest not listed in the catalog. This course is repeatable for credit.

Prerequisite: Permission of instructor. Practical field experience in a supervised media setting. This course is repeatable for credit.

See the International Studies section of the catalog for details. This course is repeatable for credit.