MSCM 3353 Strategic Planning

Prerequisite: MSCM 3306 with grade of C or better. Course educates students in managerial and strategic concepts with a focus on advertising and public relations industries. Emphasizes the larger aspects of how to direct and manage strategic communication. Topics explored will include management principles, creative vision, leadership, and planning.

Credits

3

Distribution

MSCM

Notes

MSCM