Undergraduate Catalog 2017-2018

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Contents

Programs of Study
Preface
Mission and History
Accreditations
Admissions
International Admissions
Tuition and Fees
Financial Aid
Student Services and Facilities
Activities and Organizations
Academic Policies
Academic Programs
Core Curriculum
Colleges and Majors
The University System of Georgia
Georgia College Administration and Faculty
Academic Calendars
Campus Directory
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- AFST - African Studies
- ANTH - Anthropology
- ARED - Art Education
- ARTH - Art Therapy
- ARTS - Arts
- ASTR - Astronomy
- BCOM - Business Communications
- BIDS Bus Interdisciplinary Studies
- BIOL - Biology
- BLST - Black Studies
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- CRJU - Criminal Justice
- CSCI - Computer Science
- DANC - Dance
- ECON - Economics
- EDEC - Early Childhood Education
- EDEX - Special Education
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDUC - Education
- ENGL - English
- ENSC - Environmental Sciences
- ESLG - English as a Second Language
- FINC - Finance
- FREN - French
- GC1Y - GC First Year
- GC2Y - GC Second Year
- GCSU - Student Success
- GEOG - Geography
- GEOL - Geology
- GRMN - German
- HIST - History
- HONS - Honors Project
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- INST - International Studies
- ISCI - Integrated Science
- ITAL - Italian
- KINS - Kinesiology
- LEAD - Leadership
- LENB - Legal Environment of Business
- LING - Linguistics
- LOGS - Logistics
- MAED - Mathematics Education
- MATH - Mathematics
- MFLG - Modern Foreign Language
- MGMT - Management
- MKTG - Marketing
- MOVT - Movement
- MSCI - Military Science
- MSCM - Mass Communication
  - 0000
  - 2000
  - 3000
  - 4000
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PUAD - Public Administration
- RELI - Religion
- RHET - Rhetoric
- SOCI - Sociology
- SPAN - Spanish
- THEA - Theatre
- WELL - Wellness
- WMST - Women's and Gender Studies

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MSCM 3364 Strategic Media Planning

Prerequisite: MSCM 3306 with grade of C or better. This course provides an introduction to strategic media planning and buying, the process used to place messages in varied media in order to reach the desired audience.

Credits

3

Distribution

MSCM

Notes

MSCM