Undergraduate Catalog 2024-2025

BCOM - Business Communications

BCOM 2285 Prof Writing & AI Prompting

Prerequisite: ENGL 1102. In the rapidly evolving landscape of professional writing, harnessing the power of Artificial Intelligence (AI) is no longer a luxury but a necessity. This innovative course combines cutting-edge technology with strategic writing. Students will develop skills needed to navigate the intricate world of writing using Generative AI in an ethically sound manner with a special focus on crafting essential professional documents, designing compelling presentations, and leveraging generative AI tools for enhanced productivity and critical thinking. Students will learn to write clearly in various contexts such as engaging with clients, stakeholders, or team members. This course equips students with the expertise to thrive in the evolving landscape of professional writing.

3

BCOM 3400 Technical Writing

Prerequisites: ENGL 1102, CBIS 2220, or CBIS 2215 or equivalent courses as determined by instructor or department chair. Principles and practice in the communication of technical material, emphasizing the needs of business and industry. Design, composition, and revision of reports, articles, manuals, procedures, and proposals emphasizing the use of collaboration and graphics to develop informative, visually effective print and electronic media. This course makes extensive use of computer skills in the creation of technical documentation.

3

BCOM 4281 Report Writing

Prerequisites: ENGL 1102, CBIS 2215, or CBIS 2220, and BCOM 2285, or equivalent courses as determined by instructor or department chair. Beginning with methods of collecting and organizing data, the course is designed to give the student an understanding of the significance of report writing in business. It provides for the application of the principles of report writing, including writing style and graphic presentation. Computers and multimedia are utilized for developing, storing, and producing reports. The use of quality standards and ethical procedures in gathering and presenting data are emphasized.

3

BCOM 4282 Managerial Communication

Prerequisites: ENGL 1102, CBIS 2215, or CBIS 2220, and BCOM 2285, or equivalent courses as determined by instructor or department chair. This course is designed to meet the needs of students planning a career in business. Included are the written and oral communications used by managers in organizations, the variables and ethics which influence these communications, and the management of information systems, multimedia, and other forms of communication technology. Topics include managerial communication documents, media relations, crisis communications, interviewing techniques, and international communication concerns.

3

BCOM 4283 Global and Intercul Bus Comm

This course reviews the business communication issues in a global and intercultural society. Included are the global and intercultural communications carried out by managers in organizations, the variables that influence those communications, and the management of information systems. Emphasis is placed on the ethical and legal problems encountered in global and intercultural business communication.

3

BCOM 4505 Special Topics

This course meets special needs of students and/or the community. Approval of the department chairperson is required prior to registration.

3

BCOM 4805 Independent Study

Investigation of a topic of special interest, with reports given to instructor. Approval of the department chairperson is required prior to registration.

3

BCOM 4999 Undergraduate Research

Prerequisites: Completion of all Area F requirements with a B or better grade and instructor permission. This course affords interested students an opportunity to participate in a basic research experience with a department faculty member.

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