Undergraduate Catalog 2013-2014

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Contents

Programs of Study
Introduction
Mission and History
Accreditations
Admissions
International Undergraduate Student Admissions
Tuition and Fees
Financial Aid
Student Services and Facilities
Activities and Organizations
Academic Policies
Academic Programs
Core Curriculum
Colleges and Majors
Georgia College Administration and Faculty
The University System of Georgia
Academic Calendars
Campus Directory
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- AFST - African Studies
- ANTH - Anthropology
- ARED - Art Education
- ARTS - Arts
- ASTR - Astronomy
- BCOM - Business Communications
- BIDS Bus Interdisciplinary Studies
- BIOL - Biology
- BLST - Black Studies
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- CRJU - Criminal Justice
- CSCI - Computer Science
- DANC - Dance
- ECON - Economics
- EDEC - Early Childhood Education
- EDEX - Special Education
- EDFS - Foundations and Secondary
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDUC - Education
- ENGL - English
- ENSC - Environmental Sciences
- ESLG - English as a Second Language
- FINC - Finance
- FREN - French
- GC1Y - GC First Year
- GC2Y - GC Second Year
- GCSU - Student Success
- GEOG - Geography
- GEOL - Geology
- GRMN - German
- HIST - History
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- INST - International Studies
- ISCI - Integrated Science
- ITAL - Italian
- KINS - Kinesiology
- LEAD - Leadership
- LENB - Legal Environment of Business
- LING - Linguistics
- MAED - Mathematics Education
- MATH - Mathematics
- MFLG - Modern Foreign Language
- MGMT - Management
- MKTG - Marketing
  - 3000
  - 4000
- MOVT - Movement
- MSCI - Military Science
- MSCM - Mass Communication
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- READ - Reading-LSS
- RELI - Religion
- RETP - Pre-Engineering
- RGTE - Regents Test English
- RGTR - Regents Test Reading
- RHET - Rhetoric
- SOCI - Sociology
- SPAN - Spanish
- THEA - Theatre
- WELL - Wellness
- WMST Womens Studies
- WMST-Women-s-Studies

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MKTG 4176 Services Marketing

Prerequisites: "C" or better in MKTG 3161 and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Credits

3