This course introduces the concepts, practices, technologies and systems of business intelligence and analytics. Business analytics supports enterprise level data management, analysis, reporting, decision making and leads to prodictive analytics. This course focuses on helping students understand how best to leverage business intelligence and analytics to become more effective decision makers, making smarter decisions and generating better results for their organizations. Students have an opportunity to apply the concepts, principles, and methods associated with many areas of analytics (text, descriptive, predictive, and prescriptive) to real problems in an application domain. Prerequisite: CBIS 3120.