Undergraduate Catalog 2019-2021

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Marketing B.B.A.

Information about the Department of Management, Marketing, and Logistics can be found on the department page.

Degree Requirements

 

Core Areas A-E

Satisfactorily complete core Areas A-E, as listed in the Core Curriculum section of this catalog.

Marketing majors may take ECON 2106 in Area E and complete the remaining hours required in Area F with 1000-4000 level electives. 
MATH 1401 is a prerequisite for MGMT 3101 and should be taken for Area D Math.

Total Credit Hours:42

 

Area F

Satisfactorily complete each of the following courses:

ACCT 2101Accounting Principles I

3
ACCT 2102Accounting Principles II

3
BCOM 2285Business Comm and Reports

3
CBIS 2220Principles of Info Systems

3
ECON 2105Principles of Macroeconomics

3
ECON 2106Principles of Microeconomics

3
Total Credit Hours:18

 

Major Requirements

Business Degree Core Requirements

Satisfactorily complete each of the following courses:

BUAD 2172Business Ethics

3
FINC 3131Business Finance I

3
LENB 3135Legal Environment of Business

3
MGMT 3101Applied Business Statistics

3
MGMT 3141Principles of Management

3
MGMT 3165Oper Quality & Supply Chn Mgmt

3
MKTG 3161Principles of Marketing

3
MGMT 4195Strategic Management

3
Total Credit Hours:24

International Requirement

Satisfactorily complete one of the following courses. MKTG 4175 is preferred.

ACCT 3103Intermediate Accounting III

3
BCOM 4283Global and Intercul Bus Comm

3
BUAD 3500Issues in Intl Business

3
CBIS 4215Electronic Commerce

3
ECON 3220International Trade

3
FINC 3240International Finance

3
LOGS 3181International Logistics

3
MGMT 4145International Management

3
MKTG 3180Intl Marketing Environment

3
MKTG 4175Intl Marketing Strategies

3
Total Credit Hours:3

Marketing Requirements

Satisfactorily complete the following courses:

MKTG 3162Consumer Behavior

3
MKTG 4161Mktg Rsch and Decisions System

3
MKTG 4166Marketing Advertising and Comm

3
MKTG 4198Capstone: Strategic Marketing

3
3000-4000 level Business Electives, may include MKTG courses

6
Total Credit Hours:18

Marketing Electives

Satisfactorily complete two of the following courses:

MKTG 3167Retailing

3
MKTG 3168Sports Marketing

3
MKTG 3170Professional Selling

3
MKTG 3180Intl Marketing Environment

3
MKTG 4163Entrepreneurial Launch

3
MKTG 4164Sales Management

3
MKTG 4175Intl Marketing Strategies

3
MKTG 4176Services Marketing

3
MKTG 4505Special Topics

3
MKTG 4605Internship/Coop Education

1-9
MKTG 4805Independent Study

1-3
MKTG 4980Study Abroad

0 - 15
MKTG 4999Undergrad Research-Marketing

3
Total Credit Hours:6

 

Optional Concentrations

Human Resources Management Concentration

Satisfactorily complete MGMT 4105 and six additional hours from the following courses:

MGMT 4115Collective Barg/Labor Relation

3
MGMT 4125Compensation and Benefits

3
MGMT 4605Internship &/or Coop Education

1-3
Total Credit Hours:9

Logistics and Transportation Concentration

Satisfactorily complete LOGS 3180, LOGS 3182, and three (3) additional hours from the following courses:

LOGS 3181International Logistics

3
LOGS 4505Special Topics

1-3
LOGS 4605Logistics Internship

3
Total Credit Hours:9

Sales Concentration

Satisfactorily complete MKTG 3170, MKTG 4164, and three (3) additional hours from the following courses:

MKTG 3167Retailing

3
MKTG 3170Professional Selling

3
MKTG 4164Sales Management

3
MKTG 4505Special Topics

3
MKTG 4605Internship/Coop Education

1-9
LOGS 3180Bus Log & Supply Chain Mgt

3
Total Credit Hours:9

 

Electives

 
Total Credit Hours:9

 

Additional Degree Requirements

Satisfactorily complete all graduation requirements listed in the academic policies section of this catalog.

Earn a grade of C or higher in all courses included in the 24 hours of Marketing requirements section above.

Total Credit Hours: 120