3000

Prerequisites: ECON 2100 or 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.

Prerequisite: "C" or better in MKTG 3161. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

Prerequisite: "C" or better in MKTG 3161. A study of the retail strategy as it helps form the philosophy, objectives, activities, and control mechanisms for a retailer.

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.

Prerequisite: Grade of C or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities. Marketing Majors and Minors only may register.

Prerequisite: MKTG 3161. Fashion is part of our everyday lives. From our choices in clothing and hairstyles to vehicles and cuisine, fashion is not only an omnipresent force in society and culture, but it is a big business with significant economic impact. The purpose of this course is to provide students with a broad overview of the fashion merchandising and marketing field. Students will acquire transferable knowledge and skills in the areas of the history of fashion, the evolution and movement of fashion, fashion forecasting, the business of fashion, and marketing mix.

This course provides a basic introduction to foundational concepts in Marketing and combines that with an understanding of the complexity of the LGBTQ+ subpopulation, with a primary focus on the U.S. market. That knowledge is then utilized to create and present an integrated marketing communications strategy for a pitch focused on an LGBTQ target.

Prerequisite: Junior standing. This junior level course introduces students to the forces (internal and external) of marketing in a global environment. The course introduces students to differences in marketing environments around the world and diverse cultures at multiple levels. The course introduces marketing strategy alternatives for marketing within multiple markets.