MKTG - Marketing

Prerequisites: ECON 2100 or 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.

Prerequisite: "C" or better in MKTG 3161. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

Prerequisite: "C" or better in MKTG 3161. A study of the retail strategy as it helps form the philosophy, objectives, activities, and control mechanisms for a retailer.

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.

Prerequisite: "C" or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities.

Prerequisites: ECON 2105 and ECON 2106. This junior level course introduces students to the global marketing environment. It discusses the differences faced in international marketing environments, the overall strategies companies can take, and the fundamental alternatives for operating abroad.

Prerequisites: MGMT 3101, "C" or better in MKTG 3161. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions. Designated as research course for majors in Marketing.

Prerequisite: "C" or better in MKTG 3161. Management of the sales functions of a firm. Includes consideration of: organization, forecasting, sales force planning, selection, training, compensation and supervision of a sales force, setting territories and quotas, sales and cost analysis.

Prerequisites: Senior standing and permission of the instructor. A hands-on experience concerned with the problems and responsibilities of starting and operating a small business. Students work in teams, consulting with small businesses and/or entrepreneurs on actual business cases.

Prerequisites: C or better in MKTG 3161 and Junior Standing. A study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course utilizes an integrated marketing communications perspective (IMC). Students learn through hands-on experience the importance of coordinating all of the promotional mix elements to develop an effective integrated communications proposal.

Prerequisites: Grade of C or better in MKTG 3161. This is a senior level course that reflects on the theory and application of International Marketing. The course provides students with an opportunity to experience, understand and appreciate the various issues involved in marketing to different countries around the world.

Prerequisites: "C" or better in MKTG 3161 and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Prerequisites: MKTG 3161, MKTG 3162, MKTG 4161, MKTG 4166, and last semester senior standing. A study of the marketing environment. Application of the development of marketing plans and strategies that integrate ethical and social responsibility across a range of marketing problems including the four P's of marketing, global, and service issues, through the use of cases and hands-on experience with real clients.

Prerequisite: "C" or better in MKTG 3161 or junior standing. This course meets special needs of students and/or the community. Approval of the department chairperson is required prior to registration.

Prerequisite: "C" or better in MKTG 3161 or junior standing. Individually designed and planned learning experience involving field experience and study in the private or public sector. Approval of the department chairperson and supervising faculty member is required prior to registration.

Prerequisite: "C" or better in MKTG 3161 or junior standing. Investigation of a topic of special interest, with reports given to instructor. Approval of the department chair and supervising faculty member is required prior to registration.

Prerequisite: Acceptance into a Georgia College exchange program and permission of the Coordinator of International Services and Programs. An individually designed and planned learning experience in the student's major program of study at an institution abroad. Specific credits to be determined in advance of registration and study or the guidelines of the Georgia College Study Abroad or Exchange Programs. Grading to be based on evaluation reports of the exchange institution. The course may be used to fulfill major requirements limited only by the program specific requirements of a discipline. This course is repeatable for credit.

(Prerequisites: MKTG 4161, a "B" or better in MKTG 3161, Junior Standing, Marketing Major, and permission of the Chair and Instructor). This course counts toward the Marketing major. Undergraduate Research in Marketing is an elective course for Marketing majors who have already completed several marketing classes. It provides students an opportunity to work with a Marketing faculty member to produce an academic research article through investigation of a topic of special interest. Students will be required to provide both a written and oral presentation of their research efforts, including a presentation made by the students to the marketing faculty at the end of the research project.