MKTG 4161 Mktg Rsch and Decisions System

Prerequisites: C or higher in MGMT 3101 and MKTG 3161. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions. Designated as research course for majors in Marketing.

Credits

3

Distribution

MKTG

Notes

MKTG