MKTG - Marketing

Prerequisite: ECON 2100 or ECON 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.

Prerequisite: MKTG 3161 with a C or better. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.

Prerequisite: MKTG 3161 with a C or better. A study of the retail strategy as it helps form the philosophy, objectives, activities, and control mechanisms for a retailer.

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.

Prerequisite: Grade of C or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities. Marketing Majors and Minors only may register.

Prerequisite: MKTG 3161. Fashion is part of our everyday lives. From our choices in clothing and hairstyles to vehicles and cuisine, fashion is not only an omnipresent force in society and culture, but it is a big business with significant economic impact. The purpose of this course is to provide students with a broad overview of the fashion merchandising and marketing field. Students will acquire transferable knowledge and skills in the areas of the history of fashion, the evolution and movement of fashion, fashion forecasting, the business of fashion, and marketing mix.

This course provides a basic introduction to foundational concepts in Marketing and combines that with an understanding of the complexity of the LGBTQ+ subpopulation, with a primary focus on the U.S. market. That knowledge is then utilized to create and present an integrated marketing communications strategy for a pitch focused on an LGBTQ target.

Prerequisite: MKTG 3161 with a C or better. Social media is changing the way marketers communicate with consumers. Organizations of all types and sizes have recognized the value of social media marketing and its power to reach customers to meet objectives that range from building brands to developing customer loyalty. This course will challenge students to look at social media in a new and more expansive way by requiring them to explore all facets of social media marketing. This course will introduce students to commonly used social media tools in a marketing context. Students will examine the ways in which interactive technologies are changing the processes for customer engagement. Each tool will be critically analyzed as a means for delivering and receiving marketing messages. Students will learn how to enhance each tool as a marketing device as well as understand the risks associated with using each tool.

Prerequisite: Junior standing. This junior level course introduces students to the forces (internal and external) of marketing in a global environment. The course introduces students to differences in marketing environments around the world and diverse cultures at multiple levels. The course introduces marketing strategy alternatives for marketing within multiple markets.

Prerequisites: MGMT 3101 and MKTG 3161 with a C or better. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions. Designated as a research course for majors in Marketing.

Prerequisite: MKTG 3161 with a C or better. The new age of marketing requires an understanding of data. This class will give you the right tools to stay relevant. It also offers the theoretical understanding of data necessary for you to adapt to the many changes in marketing, while also equipping you with the skills you will need to perform vital daily functions. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions.

Prerequisites: minimum Junior standing. In thi scourse students will develop a business plan for a viable market idea, service, or product. Students will work through the conception, design, research, prototyping, vetting, and pitching of a new venture. The plan will provide the complete details necessary for implementation and preparation of the launch of a start-up business.

Prerequisite: MKTG 3161 and MKTG 3170, both with a grade of C or better. Management of the sales functions of a firm. Includes consideration of: organization, forecasting, sales force planning, selection, training, compensation and supervision of a sales force, setting territories and quotas, sales and cost analysis.

Prerequisite: Senior standing. Restricted to business majors. A hands-on experience concerned with the problems and responsibilities of starting and operating a small business. Students work in teams, consulting with small businesses and/or entrepreneurs on actual business cases.

Prerequisites: C or better in MKTG 3161 and Junior Standing. A study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course utilizes an integrated marketing communications perspective (IMC). Students learn through hands-on experience the importance of coordinating all of the promotional mix elements to develop an effective integrated communications proposal.

Prerequisites: Grade of C or better in MKTG 3161. This is a senior level course that reflects on the theory and application of International Marketing. The course provides students with an opportunity to experience, understand and appreciate the various issues involved in marketing to different countries around the world.

Prerequisites: MKTG 3161 with a C or better and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Prerequisites: MKTG 3161, MKTG 3162, MKTG 4161, MKTG 4166, and last semester senior standing. A study of the marketing environment. Application of the development of marketing plans and strategies that integrate ethical and social responsibility across a range of marketing problems including the four P's of marketing, global, and service issues, through the use of cases and hands-on experience with real clients.

This course meets special needs of students and/or the community. Approval of the department chairperson is required prior to registration.

Prerequisite: MKTG 3161 with a C or better or junior standing. Individually designed and planned learning experience involving field experience and study in the private or public sector. Approval of the department chairperson and supervising faculty member is required prior to registration.

Prerequisite: MKTG 3161 with a C or better or junior standing. Investigation of a topic of special interest, with reports given to instructor. Approval of the department chair and supervising faculty member is required prior to registration.

Prerequisite: Acceptance into a Georgia College exchange program and permission of the Coordinator of International Services and Programs. An individually designed and planned learning experience in the student's major program of study at an institution abroad. Specific credits to be determined in advance of registration and study or the guidelines of the Georgia College Study Abroad or Exchange Programs. Grading to be based on evaluation reports of the exchange institution. The course may be used to fulfill major requirements limited only by the program specific requirements of a discipline. This course is repeatable for credit.

Prerequisites: MKTG 4161, junior or senior standing, Marketing Major, and permission of the Chair and Instructor. This course counts toward the Marketing major. Undergraduate Research in Marketing is an elective course for Marketing majors who have already completed several marketing classes. It provides students an opportunity to work with a Marketing faculty member to produce an academic research article through investigation of a topic of special interest. Students will be required to provide both a written and oral presentation of their research efforts, including a presentation made by the students to the marketing faculty at the end of the research project.