MKTG 4999 Undergrad Research-Marketing

Prerequisites: MKTG 4161, junior or senior standing, Marketing Major, and permission of the Chair and Instructor. This course counts toward the Marketing major. Undergraduate Research in Marketing is an elective course for Marketing majors who have already completed several marketing classes. It provides students an opportunity to work with a Marketing faculty member to produce an academic research article through investigation of a topic of special interest. Students will be required to provide both a written and oral presentation of their research efforts, including a presentation made by the students to the marketing faculty at the end of the research project.

Credits

3

Distribution

MKTG

Notes

MKTG