Undergraduate Catalog 2024-2025

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Contents

Programs of Study
Preface
Accreditations
University History
University Mission
A Public Liberal Arts University
Expectations of Students
Admissions
International Admissions
Tuition and Fees
Financial Aid
Student Services and Facilities
Activities and Organizations
Academic Policies
Academic Programs
Core IMPACTS (General Education Curriculum)
Colleges and Majors
The University System of Georgia
Georgia College Administration
The Faculty
Campus Directory
Academic Calendars
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- ANTH - Anthropology
- ARTS - Arts
- ASTR - Astronomy
- BCOM - Business Communications
- BIDS - Business Interdisc Studies
- BIOL - Biology
- BLST - Black Studies
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- CRJU - Criminal Justice
- CSCI - Computer Science
- DANC - Dance
- ECON - Economics
- EDCS - Computer Science in Education
- EDEC - Early Childhood Education
- EDEX - Special Education
- EDFS - Foundations and Secondary
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDSL - Education Second Language
- EDUC - Education
- ENGL - English
- ENSC - Environmental Sciences
- ESLG - English as a Second Language
- FINC - Finance
- FREN - French
- FTA - Georgia FinTech Academy
- GC1Y - GC First Year
- GC2Y - GC Second Year
- GCSU - Student Success
- GEOG - Geography
- GEOL - Geology
- GFA - Georgia Film Academy
- GRMN - German
- HIST - History
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- INFO - Information Studies
- ISCI - Integrated Science
- ITAL - Italian
- KINS - Kinesiology
- LEAD - Leadership
- LENB - Legal Environment of Business
- LING - Linguistics
- LOGS - Logistics
- MAED - Mathematics Education
- MATH - Mathematics
- MFLG - Modern Foreign Language
- MGMT - Management
- MKTG - Marketing
  - 3000
  - 4000
- MOVT - Movement
- MSCI - Military Science
- MSCM - Mass Communication
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PUAD - Public Administration
- RELI - Religion
- RHET - Rhetoric
- SOCI - Sociology
- SPAN - Spanish
- THEA - Theatre and Dance
- WELL - Wellness
- WMST - Women's & Gender Studies

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MKTG 4176 Services Marketing

Prerequisites: MKTG 3161 with a C or better and junior standing. A study of the role of services in the economy. The course focuses on the unique characteristics of services and explores the special considerations needed in developing a marketing mix for services as well as the role of technology in service delivery.

Credits

3

Distribution

MKTG

Notes

MKTG