Undergraduate Catalog 2018-2019

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Preface
Mission and History
Accreditations
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Academic Policies
Academic Programs
Core Curriculum
Colleges and Majors
The University System of Georgia
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The Faculty
Campus Directory
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- AFST - African Studies
- ANTH - Anthropology
- ARED - Art Education
- ARTH - Art Therapy
- ARTS - Arts
- ASTR - Astronomy
- BCOM - Business Communications
- BIDS - Busiiness Interdisc Studies
- BIDS Bus Interdisciplinary Studies
- BIOL - Biology
- BLST - Black Studies
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- CRJU - Criminal Justice
- CSCI - Computer Science
- DANC - Dance
- ECON - Economics
- EDEC - Early Childhood Education
- EDEX - Special Education
- EDFS - Foundations and Secondary
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDSL - Education Second Language
- EDUC - Education
- ENGL - English
- ENSC - Environmental Sciences
- ESLG - English as a Second Language
- FINC - Finance
- FREN - French
- GC1Y - GC First Year
- GC2Y - GC Second Year
- GCSU - Student Success
- GEOG - Geography
- GEOL - Geology
- GRMN - German
- HIST - History
- HONS - Honors Project
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- INST - International Studies
- ISCI - Integrated Science
- ITAL - Italian
- KINS - Kinesiology
- LEAD - Leadership
- LENB - Legal Environment of Business
- LING - Linguistics
- LOGS - Logistics
- MAED - Mathematics Education
- MATH - Mathematics
- MFLG - Modern Foreign Language
- MGMT - Management
- MKTG - Marketing
- MOVT - Movement
- MSCI - Military Science
- MSCM - Mass Communication
  - 0000
  - 2000
  - 3000
  - 4000
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PUAD - Public Administration
- READ - Reading-LSS
- RELI - Religion
- RGTR - Regents Test Reading
- RHET - Rhetoric
- SOCI - Sociology
- SPAN - Spanish
- THEA - Theatre
- WELL - Wellness
- WMST - Women's and Gender Studies

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MSCM 3364 Strategic Media Planning

Prerequisite: MSCM 3306 with grade of C or better. This course provides an introduction to strategic media planning and buying, the process used to place messages in varied media in order to reach the desired audience.

Credits

3

Distribution

MSCM

Notes

MSCM