MSCM 3351 Principles of PR & Advertising

Prerequisites: MSCM 3306 and MSCM 3352 with a grade of C or better. Students will develop a variety of persuasive messages across platforms while exploring the theoretical foundation, historical context, and practical production of messages for public relations and advertising, collectively called Integrated Marketing Communication.

Credits

3

Distribution

MSCM

Notes

MSCM