MSCM 3353 Public Relations Planning

Prerequisites: MSCM 3306 and MSCM 3352 with a grade of C or better. Course educates students in managerial and strategic concepts with a focus on public relations. Emphasizes the holistic structure of public relations as well as larger aspects of how to direct and manage public relations. Topics explored will include management principles, creative vision, leadership, planning, and evaluation.

Credits

3

Distribution

MSCM

Notes

MSCM